Factor affecting adoption social media in business among young entrepreneurs: using the TAM model
Social media has now become a trend and a critical strategy movement fo businesses. Hence th r is research’s primary objective is to explore the importance factors affecting the adoption of social media in business among young entrepreneurs in Malaysia in order to determine their perceptions and beh...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4853/1/17._Ng_Qing_Xuan_1805570.pdf http://eprints.utar.edu.my/4853/ |
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| Institution: | Universiti Tunku Abdul Rahman |