Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia

• Main Author: Lee, Mei Ru
• Format: Final Year Project / Dissertation / Thesis
• Published: 2022
• Subjects: HF Commerce
• Online Access: http://eprints.utar.edu.my/4871/1/49._Lee_Mei_Ru_1802631.pdf; http://eprints.utar.edu.my/4871/
• Institution: Universiti Tunku Abdul Rahman

This research will study the “Factors Affecting The Millennial’s Satisfaction On E-hailing Service In Malaysia”. This research investigated the relationship between price, safety, accessibility, comfort, and convenience with Millennials' satisfaction with e-hailing services. Statistical Package for the Social Science (SPSS) version 22 had been used to execute reliability analysis and inferential analysis that explained the correlation coefficient analysis and test on the hypotheses developed. The results of the analysis confirmed the positive and significant correlation exists between price, safety, accessibility, comfort, and convenience with Millennials' satisfaction with e-hailing services. There have some managerial implications involved in this research. Besides that, some limitations of the research have been identified. Hence, recommendations have been provided for future research and benefit the future researcher to find ways to enhance those limitations for future research.