Factors affecting consumer purchase intention towards apple mobile phone
This research is conducted in order to understand the factors affecting consumer purchase intention towards Apple mobile phone. The factors that will examine in this research is social factor, price factor, perceived risk factor, brand loyalty factor and product features factor. The underlying theor...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4883/1/96_Lee_Jia_Xuan_1803999.pdf http://eprints.utar.edu.my/4883/ |
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| Institution: | Universiti Tunku Abdul Rahman |