Factors influencing customer’s online purchase intention amongst Generation Z

• Main Authors: Chong, Wan Sin, Lau, Hym-Fai, Ng, Ying Hui, Tan, Jia Rong, Wong, Yee Shuin
• Format: Final Year Project / Dissertation / Thesis
• Published: 2022
• Subjects: H Social Sciences (General); HF Commerce; HM Sociology; HT Communities. Classes. Races
• Online Access: http://eprints.utar.edu.my/4927/1/fyp_PR_2022_CWS.pdf; http://eprints.utar.edu.my/4927/
• Institution: Universiti Tunku Abdul Rahman

The rapid advancement of the Internet and social media in the current age of globalization not only developed a new means for people to communicate with others around the globe regardless of geographical distance and difference in time, but at the same time, a new form of commerce has emerged, which...