Determinants of consumer trust in e-commerce

• Main Authors: Chia, Chee En, Foo, Yi Cheng
• Format: Final Year Project / Dissertation / Thesis
• Published: 2018
• Subjects: HF Commerce
• Online Access: http://eprints.utar.edu.my/5028/1/FULL_COMBINED.pdf; http://eprints.utar.edu.my/5028/
• Institution: Universiti Tunku Abdul Rahman

This study is aimed to investigate the determinants of consumer trust in e-commerce in Malaysia. To specifically examine the in depth of determinants of consumer trust and issues related to the research topic has been discussed. This study is designed to achieve the following objectives: (1) To dete...