Perception of consumer toward digital marketing strategy on international athleisure wear

• Main Author: Tan, Jian Ming
• Format: Final Year Project / Dissertation / Thesis
• Published: 2019
• Subjects: HF Commerce
• Online Access: http://eprints.utar.edu.my/5063/1/Research_Report.pdf; http://eprints.utar.edu.my/5063/
• Institution: Universiti Tunku Abdul Rahman

Currently, due to human interaction paradigm had shifted from face to face into the virtual, it is an opportunity for marketers to seize it but the problem is there are too many digital marketing strategy is in the globe. So in order to market product effectively and efficiently, consumer perception...