Enhancing brand equity through sustainability marketing and ICT: a study on homestays in Malaysia
Tourism stands to be gravely undermined by the effects of unsustainable growth; the tourism industry is still struggling to fully incorporate sustainable development in its practices. Addressing the concerns on sustainable rural tourism development, this study examined the antecedent and consequent...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5090/1/DBA_2022_1705658.pdf http://eprints.utar.edu.my/5090/ |
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| Institution: | Universiti Tunku Abdul Rahman |