A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia

The purpose of this study is to investigate the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities in Malaysia. A total number of 250 questionnaires were distributed to local university students in private sector. Those re...

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Main Authors: Au, Poh Yee, Chan, Pui Yee, Loke, Pui Hoong, Tan, Ti Seng
Format: Final Year Project / Dissertation / Thesis
Published: 2017
Subjects:
Online Access:http://eprints.utar.edu.my/5125/1/FYP_Finalized.pdf
http://eprints.utar.edu.my/5125/
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Institution: Universiti Tunku Abdul Rahman
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spelling my-utar-eprints.51252023-02-24T16:52:48Z A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia Au, Poh Yee Chan, Pui Yee Loke, Pui Hoong Tan, Ti Seng HF Commerce The purpose of this study is to investigate the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities in Malaysia. A total number of 250 questionnaires were distributed to local university students in private sector. Those respondents are selected using convenience sampling technique, at five university and university college campuses in Malaysia. Of this, 200 were deemed fit for analysis (81.60 per cent response rate). Statistical Package for the Social Sciences (SPSS) was adopted to analyze the collected data, assess the model and test hypotheses. The findings indicate that all three independent variables have positively and significantly influence student loyalty. Nevertheless, there are a number of limitations associated with this study. First, the findings of the study are based on data from local students at only five Malaysian private university and university college campuses. Next, this study focuses on a relatively small sample of local private students. Besides, there is limited source of journals and articles database for researchers to access. Apart from this, the study validates the HEdPERF scale in the context of Malaysian private universities with regard to the perceptions of local students which might exclude some factors that may influence their level of satisfaction. On the other hand, this study highlights a number of implications for the management of Malaysian private universities. It delivers a valuable insight for government or universities especially those in private sector to enhance the service quality of higher education institutions. The findings are able to provide greater attention on the quality of education being offered by educational institutions worldwide, all in the pursuit of academic excellence. 2017 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5125/1/FYP_Finalized.pdf Au, Poh Yee and Chan, Pui Yee and Loke, Pui Hoong and Tan, Ti Seng (2017) A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/5125/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HF Commerce
spellingShingle HF Commerce
Au, Poh Yee
Chan, Pui Yee
Loke, Pui Hoong
Tan, Ti Seng
A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia
description The purpose of this study is to investigate the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities in Malaysia. A total number of 250 questionnaires were distributed to local university students in private sector. Those respondents are selected using convenience sampling technique, at five university and university college campuses in Malaysia. Of this, 200 were deemed fit for analysis (81.60 per cent response rate). Statistical Package for the Social Sciences (SPSS) was adopted to analyze the collected data, assess the model and test hypotheses. The findings indicate that all three independent variables have positively and significantly influence student loyalty. Nevertheless, there are a number of limitations associated with this study. First, the findings of the study are based on data from local students at only five Malaysian private university and university college campuses. Next, this study focuses on a relatively small sample of local private students. Besides, there is limited source of journals and articles database for researchers to access. Apart from this, the study validates the HEdPERF scale in the context of Malaysian private universities with regard to the perceptions of local students which might exclude some factors that may influence their level of satisfaction. On the other hand, this study highlights a number of implications for the management of Malaysian private universities. It delivers a valuable insight for government or universities especially those in private sector to enhance the service quality of higher education institutions. The findings are able to provide greater attention on the quality of education being offered by educational institutions worldwide, all in the pursuit of academic excellence.
format Final Year Project / Dissertation / Thesis
author Au, Poh Yee
Chan, Pui Yee
Loke, Pui Hoong
Tan, Ti Seng
author_facet Au, Poh Yee
Chan, Pui Yee
Loke, Pui Hoong
Tan, Ti Seng
author_sort Au, Poh Yee
title A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia
title_short A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia
title_full A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia
title_fullStr A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia
title_full_unstemmed A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia
title_sort study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of malaysia
publishDate 2017
url http://eprints.utar.edu.my/5125/1/FYP_Finalized.pdf
http://eprints.utar.edu.my/5125/
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