Online influential factors on hotel brand image and customers’ behavioral intention

• Main Authors: Khoo, Jia Sheng, Neoh, Kah Wai, Tan, Hui Xuan, Teh , Oliver Qing-Sheng
• Format: Final Year Project / Dissertation / Thesis
• Published: 2017
• Subjects: HF Commerce
• Online Access: http://eprints.utar.edu.my/5126/1/Hotel_Brand_Image.pdf; http://eprints.utar.edu.my/5126/
• Institution: Universiti Tunku Abdul Rahman

Four online influential factors, namely personal eword-of-mouth, commercial eword-of-mouth, liking towards website, and perceived informativeness of online advertisements, we significant to the hotel brand image. The hotel brand image was further looked into and found that it had significance toward...