The determinants on Malaysian’s global branding perception in home appliances industry
It is known that home appliances industry has a high growth in these few years. The purpose of this research is to examine the effects of country of origin, quality perception, brand positioning and firm reputation towards the value perception and brand loyalty of global branding perception of Malay...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5145/1/jassic1503066tham1504569.pdf http://eprints.utar.edu.my/5145/ |
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| Institution: | Universiti Tunku Abdul Rahman |