Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia

• Main Authors: Oon, Bennet Wei Sharn, Chan, Chen Meng
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: HF Commerce; T Technology (General); TA Engineering (General). Civil engineering (General)
• Online Access: http://eprints.utar.edu.my/5447/1/fyp_MK_2023_BOWS.pdf; http://eprints.utar.edu.my/5447/
• Institution: Universiti Tunku Abdul Rahman

Convenience is key in today's environment because the Internet is intertwined with everything. This has propelled the success of e-commerce to new heights. This double-edged sword has brought upon distractions to e-commerce customers from other forms of entertainments. What is left is a short a...