Intention to buy eco- friendly packed product among Malaysian
The objective of this research is to investigate the intention of Malaysians to purchase eco-friendly packed products, using a causal research approach to determine any cause-and-effect relationships between independent variables (Attitude, Subjective Norm, and Perceived Behavioral Control) and the...
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| Main Author: | |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5670/1/Loo_Meng_Jun.pdf http://eprints.utar.edu.my/5670/ |
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| Institution: | Universiti Tunku Abdul Rahman |