Determinants of customer’s loyalty: An empirical study of Malaysian retail banking industry
The primary goal of this research is to determine the factors that influence customer loyalty in the domestic retail banking industry. Specifically, the study examines the effects of service quality, customer knowledge management, and confirmation on customer satisfaction, as well as the impact of c...
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| Main Author: | |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5698/1/William_Tan_Wey_Lian.pdf http://eprints.utar.edu.my/5698/ |
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| Institution: | Universiti Tunku Abdul Rahman |
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