The influence of university – Students relationship on attitude, word of mouth, and academic performance

• Main Authors: Ruan, Yulu, Wong, Wei Yuan, Arvind, S.Santhaselvan, Lim, Anthony Kang En
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: H Social Sciences (General); HS Societies secret benevolent etc; HV Social pathology. Social and public welfare
• Online Access: http://eprints.utar.edu.my/5797/1/fyp_PR_2023_RY.pdf; http://eprints.utar.edu.my/5797/
• Institution: Universiti Tunku Abdul Rahman

The public relations function aims to build and maintain a mutually beneficial relationship between an organization and the public. In recent years, universities have focused on improving teaching environments, academic information systems, and facilities, all of which contribute to enhancing organi...