A study on facebook and instagram as marketing platforms for small and medium-sized businesses (SMES) among UTAR students

• Main Author: Kong, Si Wei
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: HE Transportation and Communications
• Online Access: http://eprints.utar.edu.my/5846/1/KongSiWei_FYP.pdf; http://eprints.utar.edu.my/5846/
• Institution: Universiti Tunku Abdul Rahman

Since the internet era began, an increasing number of small and medium-sized businesses (SMEs) have started to focus on using the internet, particularly social media. It is possible to view the decision of SMEs to join social media platforms as both a strategic choice and a reaction to environmental...