Online buying behaviour during special sales: A case study on the buying behaviour of malaysian university students during online double-double sales
This study focuses on examining the online buying behaviour among Malaysian University students during special sales events, specifically the “Double-Double” sales event. A “DoubleDouble” sales day occurs when a day coincides with the number corresponding to a specific month such as 6th of June, 7th...
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| Main Author: | |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5913/1/FYP_Karen_Chong_Kah_Yee.pdf http://eprints.utar.edu.my/5913/ |
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| Institution: | Universiti Tunku Abdul Rahman |