Determinants of customer satisfaction with artificial intelligence-enabled social media marketing in Malaysia

This research aims to study the factors that influence customer satisfaction in AI enabled social media marketing in Malaysia by incorporating the E-service quality model. Online questionnaires were used as the primary data collection method to collect information from 200 respondents. Data were sub...

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Bibliographic Details
Main Authors: Ng, Ch’ng Sim, Tan, Yi Xuan
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/5970/1/fyp_MK_2023_NCS.pdf
http://eprints.utar.edu.my/5970/
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Institution: Universiti Tunku Abdul Rahman