The emergence of social media in Malaysia: customers perceptions of the effectiveness of Airasia’s weblog

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Bibliographic Details
Main Author: Cheah, Shu Xu
Format: Final Year Project / Dissertation / Thesis
Published: 2012
Subjects:
Online Access:http://eprints.utar.edu.my/598/1/MCMB%2D2012%2D0905958%2D1.pdf
http://eprints.utar.edu.my/598/
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Institution: Universiti Tunku Abdul Rahman