The emergence of social media in Malaysia: customers perceptions of the effectiveness of Airasia’s weblog
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| Main Author: | |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/598/1/MCMB%2D2012%2D0905958%2D1.pdf http://eprints.utar.edu.my/598/ |
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| Institution: | Universiti Tunku Abdul Rahman |