Does social media marketing affect brand awareness? A study of cosmetic products among gen Z in Kuala Lumpur

• Main Authors: Lim, Zhi Wei, Yong, Yeu Chin
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: HB Economic Theory; HG Finance; T Technology (General)
• Online Access: http://eprints.utar.edu.my/6006/1/fyp_MK_2023_YYC.pdf; http://eprints.utar.edu.my/6006/
• Institution: Universiti Tunku Abdul Rahman

In this era of rapid technological advancement, the number of consumers browsing online information is steadily increasing. Social media platforms have emerged as a vital channel for communication and sharing information, making them the greatest option for conducting business. This research paper e...