The role of attitude, subjective norms, perceived behavioral control in shaping gen Z’s behavioral intentions towards gig economy participation

• Main Authors: Ang, Jing Huang, Ng, Wan Ping, Cheaw, Mei Teng
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: HB Economic Theory; HG Finance; TX Home economics
• Online Access: http://eprints.utar.edu.my/6064/1/fyp_FE_2023_AJH.pdf; http://eprints.utar.edu.my/6064/
• Institution: Universiti Tunku Abdul Rahman

Even though the Malaysian gig economy has been developing rapidly in recent years with the continuous influx of Gen Z, there is little research on the factors that influence the willingness of this younger generation to join the Malaysian gig economy. Therefore, on the basis of the Theory of Self-De...