Perceived impact of BTS’ ‘love myself’ campaign in the lives of Malaysian engaged fans
This qualitative study, guided by Deci and Ryan’s Self-Determination Theory (SDT), focused on the perceived impact of BTS’ ‘Love Myself’ campaign in the lives of Malaysian engaged fans. Celebrities play a powerful role in promoting values to public opinions however, they are often glamorized, and th...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6079/1/1800735_Jung_Bo_Eun.pdf http://eprints.utar.edu.my/6079/ |
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| Institution: | Universiti Tunku Abdul Rahman |