Korean wave in Malaysia: A study on purchasing behaviour of Malaysian youth
The popularity of Korean Wave has a great impact on audience’s behaviour, attitudes and intentions. The global Korean wave has had a significant impact on brand marketing. Therefore, it is important to study on the consumer purchasing behaviour. This study focuses on the purchasing behaviour of buyi...
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| Main Author: | |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6120/1/TAN_XUAN_NI_1905416.pdf http://eprints.utar.edu.my/6120/ |
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| Institution: | Universiti Tunku Abdul Rahman |