Exploring the cultivation effects of anime consumption in developing parasocial relationships among Malaysian university students
There is a gap in existing research on the cultivation effects of long-term exposure to media content in the development of parasocial relationships. With anime’s increasing popularity, the purpose of this paper is to explore the cultivation effects of anime consumption in developing parasocial rela...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6126/1/PUA_WEI_YI_2006007.pdf http://eprints.utar.edu.my/6126/ |
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| Institution: | Universiti Tunku Abdul Rahman |