A study on online consumer behaviour of impulsive buying and online consumer satisfaction during festival season in Malaysia among of UTAR student
The rise of e-commerce brings along the rise of online consumers' online shopping culture. In addition, online consumers will impulse buy during the festive season, especially since Malaysia has various festive seasons. The satisfaction of online consumers is also important because retailers ne...
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| Main Author: | |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6127/1/NG_JIA_QI_2006582.pdf http://eprints.utar.edu.my/6127/ |
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| Institution: | Universiti Tunku Abdul Rahman |