Factors affecting brand loyalty in Malaysia retail industry
This research adopts the brand loyalty theory to determine the major factors (customer service,convenience, price, and perceived quality) that can affect the brand loyalty in Malaysia retail industry. Moreover, this research can help the domestic retailer improve their retailmanagement in order to e...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6286/1/202306%2D32__GOH_QIAN_FENG_GOH_QIAN_FENG.pdf http://eprints.utar.edu.my/6286/ |
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| Institution: | Universiti Tunku Abdul Rahman |