Factors influencing coffee purchase intention among generation Z in Malaysia
Coffee is a beverage that is common and popular, consumed by people around the world. Malaysian coffee consumption has increased, as the result of urbanisation and Western culture that have influenced the Malaysian lifestyle. Many coffee shops or cafés such as Starbucks, The Coffee Bean, The Leaf,...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6294/1/202306%2D50_Emily_Chan_Kai_An_EMILY_CHAN_KAI_AN.pdf http://eprints.utar.edu.my/6294/ |
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| Institution: | Universiti Tunku Abdul Rahman |
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