Factors influencing purchase intention towards green cosmetics in Malaysia
This research investigates the factors that influence purchase intention towards green cosmetics in Malaysia, a rapidly growing market with increasing awareness of environmental sustainability. The study utilizes quantitative surveys to comprehensively explore the determinants affecting consumers&...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6297/1/202306%2D54_Choong_Cai_Wen_CHOONG_CAI_WEN_2.pdf http://eprints.utar.edu.my/6297/ |
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| Institution: | Universiti Tunku Abdul Rahman |