The parasocial relationships between social media fitness influencers and youth fitness behavior in Malaysia
Social media fitness influencer was a new form of digital health communicator influencing the public through healthy behaviors. Geyser (2022) mentioned that their high frequency of sharing on social media has attracted more public to pay attention to their latest update by engaging themselves toward...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/6348/1/Low_Xin_Yi_19UJB01443_FYP.pdf http://eprints.utar.edu.my/6348/ |
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| Institution: | Universiti Tunku Abdul Rahman |