K-pop idolization influence fans' purchase intention
As the music industry grows, South Korea is one of the nations that is actively promoting its music abroad. The success of K-pop can be seen when people have come to recognize K-pop culture as their own unique cultural identity especially youths are more easily influenced by K-pop. There is eviden...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6388/1/UJMZ3056_FYP_TAN_KAIWEN_Clean.pdf http://eprints.utar.edu.my/6388/ |
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| Institution: | Universiti Tunku Abdul Rahman |