A study on TikTok platform on university students' purchasing behaviour
The rise of social media platforms following the pandemic caused a shift in consumer behaviour, particularly among younger demographics. Consumers are shifting from making purchases in physical stores to online stores, including live-streaming and sites like Shopee and Lazada. TikTok is a social m...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6391/1/FYP_BC__Tan_Wei_Leng_20UJB02785.pdf http://eprints.utar.edu.my/6391/ |
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| Institution: | Universiti Tunku Abdul Rahman |