The role of XiaoHongShu in shaping the purchase behaviour of young adults in Malaysia
XiaoHongShu (XHS), a social media platform merging e-commerce and user-generated content (UGC), has become a significant influence on young adult purchasing behavior in Malaysia. This research aims to study the role of XiaohongShu’s features influencing the purchasing decisions of young adults; the...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6425/1/The_role_of_XiaoHongShu_in_shaping_the_purchase_behaviour_of_Young_Adults.pdf http://eprints.utar.edu.my/6425/ |
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| Institution: | Universiti Tunku Abdul Rahman |