The factors that influence the purchase intention of plant-based meat among Gen Z in Malaysia
The increasing world population leads to higher meat consumption, impacting the environment negatively. PBM market grows due to global demand, especially in Malaysia where awareness of environment and health is increasing. Factors like middle-class vegetarians, healthconscious youths, and religious...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6481/1/Chan_Yan_Wen_2002558.pdf http://eprints.utar.edu.my/6481/ |
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| Institution: | Universiti Tunku Abdul Rahman |