A semantic analysis of clickbait news headlines on Malaysian alternative online news portals
The expanding realm of online media has provided fertile ground for the proliferation of clickbait techniques within the Malaysian media landscape. This paper is an investigation into the mechanics of clickbait headlines on Malaysian alternative news portals: World of Buzz, SAYS, and Free Malaysia T...
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2024
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Online Access: | http://eprints.utar.edu.my/6503/1/2002274_FYP.pdf http://eprints.utar.edu.my/6503/ |
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Institution: | Universiti Tunku Abdul Rahman |