CRM Tracking System in Database and Web

• Main Author: Le, Thi Thuy
• Format: Final Year Project
• Language: English
• Published: Universiti Teknologi PETRONAS 2011
• Subjects: T Technology (General)
• Online Access: http://utpedia.utp.edu.my/10297/1/2011%20Bachelor%20-%20CRM%20Tracking%20System%20InDatabase%20And%20Web.pdf; http://utpedia.utp.edu.my/10297/
• Institution: Universiti Teknologi Petronas

Currently, all companies' vision is to maximize the profit by gaining the customer satisfaction and customer loyalty. Using CRM Tracking System in Database and Web, the company can easily retrieve useful and necessary information. This project aims to track and update the business performance of customer, from that continuously push and manage their business with the company. Moreover, the system can evaluate how close relationship with customer is, so that the company can design more suitable strategy and program for different customer group. And CRM Tracking System in Database and Web also aims to consolidate customer information from various sources, for example, sales department, marketing department, business partner department, etc ... For the time being, it causes a lot of troubles if a person wants to know about those information; for example, they do not know the full contact information of customer, how active the relationship with the customer is, which wastes time and effort With the help from technology, CRM Tracking System in Database and Web is a useful tool to tackle that problem. Using its search engine, a user can find any information regarding the categories such as active customer, inactive customer, event, interest sector and certificate. Within the scope of this project, the system is developed focusing on Sales Department at IBM Vietnam. In general, to develop the system, a methodology of prototyping is chosen. This methodology will perform the analysis, design, and implementation phase concurrently, and all three phases are performed repeatedly in a cycle until the system is completed. Other tools and mechanisms for researching and gathering information as well as developing the system will be used such as: questionnaires, programming languages and open source code