MATCHING DISPLAYED ADS WITH USER QUERIES AND BROWSING BEHAVIOUR TO MEASURE USER SATISFACTION
Online Advertising is said to be the current trend in advertising industry and will be able to survive and focuses on being valuable. For this project, the scope of Online Advertising is going to be discussed. To be more specific, this study will focus mainly from the user perspective. Online Advert...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
Universiti Teknologi Petronas
2013
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| Online Access: | http://utpedia.utp.edu.my/13588/1/Puteri%20Intan%20Aishah_13907.pdf http://utpedia.utp.edu.my/13588/ |
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| Institution: | Universiti Teknologi Petronas |
| Language: | English |