AUGMENTED REALITY (AR) MOBILE APPLICATION FOR PERFORMING ARTS PROMOTION

• Main Author: Kamarulan, Muhamad Ikhwan
• Format: Final Year Project
• Language: English
• Published: IRC 2020
• Subjects: Q Science (General)
• Online Access: http://utpedia.utp.edu.my/21690/1/21670_Muhamad%20Ikhwan%20Bin%20Kamarulan.pdf; http://utpedia.utp.edu.my/21690/
• Institution: Universiti Teknologi Petronas

Augmented Reality (AR) is one of the big developments in technology right now. AR is an experience where designers enhance parts of users’ physical world with computer-generated input. Since the use of AR is getting bigger and be able to enhance the audience's interest so the study and implementation of the technology in boosting the promotion of performing art that is left behind needs to be done. In this paper, I will find the relevant study of the previous implementation of AR in the performing arts performance especially theater, and I also will conduct a study on what technique are relevant and must be done in order to successfully boosting the number or audience to come to the theater show using AR to enhancing the promotional poster as a method to attract more audience and increase the sales of the tickets. The data gathering process in this study will be conducted by two (2) ways which are interview and question air that focusing on the performing arts (theater) activist. The result of the acceptance of AR as a promotional tool also will be displayed in this paper. The result then will be analyses for implementing in future work.