SALES ENHANCEMENT IN AGRICULTURE INDUSTRIES USING MOBILE APPLICATION

• Main Author: ROSMADI, AHMAD AMIRUL ASRAF
• Format: Final Year Project
• Language: English
• Published: IRC 2020
• Subjects: Q Science (General)
• Online Access: http://utpedia.utp.edu.my/21691/1/22083_Ahmad%20Amirul%20Asraf%20Bin%20Rosmadi.pdf; http://utpedia.utp.edu.my/21691/
• Institution: Universiti Teknologi Petronas

Mobile application development is one of the fastest emerging in modern digital technology, where agriculture industries are not exception. Current existing business model which business-to business (B2B) for farmers to sell their agriculture products are seems limited only to middlemen such retailers. With the breakout of pandemic COVID-19 and lockdown order for all sectors in our country, these had directly cut the tied between farmers and middlemen. As farmers had no direct linkage on business-to-consumer (B2C) relation with end-consumers, dumping excess agriculture products is the only option without need to adhere with the additional costs. In this project document, the author will further explain the impact of e�commerce mobile application technology in agriculture industry, how the business-to�consumer (B2C) model will able to be a long-term solution to minimize the dumping excess products action, also shows the comparison between the existing e-commerce mobile apps, and together with the ability and challenges in implementing the mobile application in enhancing sales for farmers.