THE INVESTIGATION OF THE FACTORS ASSOCIATING CONSUMERS’ TRUST IN E-COMMERCE ADOPTION
The success of electronic commerce significantly depends on providing security and privacy for its consumers’ sensitive personal information. Consumers’ lack of acceptance in electronic commerce adoption today is not merely due to the concerns on security and privacy of their personal information...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Online Access: | http://utpedia.utp.edu.my/2831/1/YI_YI_THAW_%28The_Investigation_of_the_Factors_Associating_Con.pdf http://utpedia.utp.edu.my/2831/ |
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| Institution: | Universiti Teknologi Petronas |
| Language: | English |