THE DEVELOPMENT OF E-COMMERCE CAPABILITY AND ITS IMPACT ON BUSINESS PERFORMANCE: A CASE OF MALAYSIAN MANUFACTURING INDUSTRIES
Firms around the world are embracing electronic-commerce (EC) technologies as strategic marketing tools to enhance the competitive advantage and organizational performance. Over the last two decades, EC obtained prominent importance and has become a key dimension to a firm value. Many firms have inv...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Online Access: | http://utpedia.utp.edu.my/2833/1/Muhammad_Jehangir_Thesis.pdf http://utpedia.utp.edu.my/2833/ |
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| Institution: | Universiti Teknologi Petronas |
| Language: | English |