Augmented Reality Advertisement on Android as A New Marketing Strategy (ReADroid)

Augmented Reality Advertisement on Android as A New Marketing Stategy is a project to study the effectiveness of using augmented reality technology in marketing strategy based on the prototype being developed called Augmented Reality Advertisement on Android (ReADroid). ReADroid is an Android app...

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Bibliographic Details
Main Author: Zainuddin, Nur Iswadi
Format: Final Year Project
Language:English
Published: Universiti Teknologi Petronas 2012
Online Access:http://utpedia.utp.edu.my/6419/1/BIS_NUR%20ISWADI%20BINTI%20ZAINUDDIN.pdf
http://utpedia.utp.edu.my/6419/
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Institution: Universiti Teknologi Petronas
Language: English