Customer perceptions of value, satisfaction, and loyalty in the social media era: insights from electrical home appliances in an emerging economy

Customer perceptions of value, satisfaction, and loyalty in the social media era: insights from electrical home appliances in an emerging economy

Customer loyalty (CS) is an outcome of all brands, which is hard to come by in the era of social media because customers are very volatile and tend to switch. Thus, this study investigated the influence of quality (product quality, delivery and installation service quality), customer perceived...

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Bibliographic Details
Main Authors: Hossain Uzir, Md Uzir, Jerin, Ishraq, Abdul Hamid, Abu Bakar, Abdul Latiff, Ahmad Shaharudin, Thurasamy, Ramayah, Haque, A. K. M. Ahasanul
Format: Article
Language:English
Published: Inderscience Enterprises Ltd. 2022
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/100663/7/100663_Customer%20perceptions%20of%20value%2C%20satisfaction%2C%20and%20loyalty%20in%20the%20social%20media%20era.pdf
http://irep.iium.edu.my/100663/
https://doi.org/10.1504/IJQI.2022.122314
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English

Internet

http://irep.iium.edu.my/100663/7/100663_Customer%20perceptions%20of%20value%2C%20satisfaction%2C%20and%20loyalty%20in%20the%20social%20media%20era.pdf
http://irep.iium.edu.my/100663/
https://doi.org/10.1504/IJQI.2022.122314

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