Customer loyalty for retailers’ growth in Bangladesh: do retailer qualities (attributes and awareness) influence satisfaction and loyalty?

• Main Authors: Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Hossain Uzir, Md Uzir, Shamsuddoha, Mohammad
• Format: Article
• Language: English
• Published: Inderscience Enterprises Ltd. 2022
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/100664/7/100664_Customer%20loyalty%20for%20retailers%E2%80%99%20growth%20in%20Bangladesh.pdf; http://irep.iium.edu.my/100664/; https://www.inderscienceonline.com/doi/abs/10.1504/IJQI.2022.122320
• Institution: Universiti Islam Antarabangsa Malaysia

Customer loyalty is liable for persevering long-term sustenance of organisations in today’s highly competitive business milieu. The present study investigated the various factors affecting customer loyalty towards retailers. Specifically, this study took the initiative to examine the effects o...