Outbound tourism: why do Malaysians choose South Korea again?

• Main Authors: Saad, Mazni, Ramlee, Nur Zafirah, Husin, Nor Azilah, Yulia, Astri
• Format: Conference or Workshop Item
• Language: English
• Published: European Publisher Limited 2022
• Subjects: GV Recreation Leisure
• Online Access: http://irep.iium.edu.my/101003/7/101003_OUTBOUND%20TOURISM%20WHY%20DO%20MALAYSIANS.pdf; http://irep.iium.edu.my/101003/; http://10.15405/epms.2022.10.5
• Institution: Universiti Islam Antarabangsa Malaysia

This study focuses on the cultural determinants of Malaysian outbound travel to South Korea. The globalization of Korean popular culture and its acceptance was rapidly growing all over the world. The big question is whether this factor also affects the reasons Malaysian travelers in revisiting South...