Babycart: a conceptual business model with benefits for parents and the B40 community

• Main Authors: Sulaiman, Siti Nur Aishah, Hussain, Nurul Jannah, Ishak, Nur Ain, Ahmad Rasid, Nur Maisara, Ahmad Dahlan, Abdul Rahman
• Format: Article
• Language: English
• Published: Kulliyyah of Information and Communication Technology, International Islamic University Malaysia 2022
• Subjects: T173.5 Technology and Islam
• Online Access: http://irep.iium.edu.my/101739/7/101739_Babycart%20a%20conceptual%20business%20model.pdf; http://irep.iium.edu.my/101739/; https://journals.iium.edu.my/kict/index.php/jisdt/article/view/318/206
• Institution: Universiti Islam Antarabangsa Malaysia

The objective of this paper is to propose a conceptual BabyCart business model including a digital platform/apps that is aligned with United Nations Sustainable Development Goals (SDGs). The BabyCart business concept and platform offer potential benefits to its consumers given the new life advanceme...