EXPLORING TOURISM SENSORY EXPERIENCE OF GASTRONOMIC TOURISM OF MI BANDUNG MUAR, JOHOR, MALAYSIA
Understanding customer’s satisfactions, experiences, and preferences contribute to the food and beverage industry's marketing strategies to promote Malaysia's food heritage and gastronomy tourism, especially in Muar, Johor, Malaysia. Nevertheless, there are only a few empirical studies hav...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/101768/1/MI%20BANDUNG%20MUAR.pdf http://irep.iium.edu.my/101768/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |