Tourists’ attitude matters for the international travelling intention to Malaysia: a study on tourism quality experience and travel frequency as determinant factors
Purpose: This study explores the mediating role of attitude on tourism quality experience and travel frequency as the determinants of international tourists' intention to visit Malaysia. Design/methodology/approach: This study used the quantitative survey analysis methodology to develop and t...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universal Publishers - Boca Raton, Florida, USA
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/101853/7/101853_Tourists%E2%80%99%20attitude%20matters%20for%20the%20international%20travelling%20intention.pdf http://irep.iium.edu.my/101853/ http://www.gbmrjournal.com/pdf/v14n3s/V14N3s-103.pdf |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |