Reliance, media exposure and credibility

• Main Authors: Syed Abdullah Idid, Syed Arabi, Sannusi, Shahrul Nazmi, Arandas, Mohammed Fadel
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2019
• Subjects: P87 Communication. Mass media
• Online Access: http://irep.iium.edu.my/102684/2/Mention2019%20Buku%20Aturcara%20Untuk%20Cetakan%20%284%29%20LATEST%2014112019%20%281%29.pdf; http://irep.iium.edu.my/102684/30/Reliance%2C%20Media%20Exposure%20and%20Credibility%20MENTION%202019.pdf; http://irep.iium.edu.my/102684/36/102684_Reliance%2C%20media%20exposure%20and%20credibility.pdf; http://irep.iium.edu.my/102684/; https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3827533
• Institution: Universiti Islam Antarabangsa Malaysia

This study discusses credibility of both the traditional and social media from the audience perspective. Numerous definitions and conceptualisations of media credibility are either source or medium based but there are also numerous measurements made on the concept that gave rise to varied finding...