Netflix binge-watching, parasocial interaction, and loneliness among Malaysian university students during the COVID-19 pandemic

• Main Authors: Tengku Mohd Azzman, Tengku Siti Aisha, A. Manaf, Aini Maznina
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2022
• Subjects: H Social Sciences (General); P87 Communication. Mass media
• Online Access: http://irep.iium.edu.my/102870/1/PROGRAM%20BOOK%20CORENA%202022.pdf; http://irep.iium.edu.my/102870/2/CORENA%202022%20slides.pptx; http://irep.iium.edu.my/102870/; https://comet.iium.edu.my/
• Institution: Universiti Islam Antarabangsa Malaysia

Streaming service such as Netflix is becoming increasingly popular in Malaysia. Netflix offers a wide range of content that maybe of interest and binge-worthy to young adults, such as K-dramas, sitcoms, rom-coms, or reality television shows. Media theories such as uses and gratification (U & G)...