Visual design elements for data storytelling based on personality traits: a case of undergraduate students
Prior studies found a strong correlation between a user's preference for information visualization and the variances in their personality. Visualization software have evolved recently and have given users a number of advantages. Although the usability aspects of visualization software have...
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Asia Pacific University
2023
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my.iium.irep.1034302023-11-16T09:06:41Z http://irep.iium.edu.my/103430/ Visual design elements for data storytelling based on personality traits: a case of undergraduate students Mohd Zanan, Muhammad Faris Basheer Sheikh Abdul Aziz, Madihah T Technology (General) Prior studies found a strong correlation between a user's preference for information visualization and the variances in their personality. Visualization software have evolved recently and have given users a number of advantages. Although the usability aspects of visualization software have advanced significantly, they previously adopted a more general approach with their user interface and ignored user variations. There is a dearth of prior study examining user traits and preferred visual data storytelling elements. The use of individual variations as an adaptation metric in visualization tools has shown promise in overcoming the drawbacks of general approach from the user interface of visualization tools. This study intends to investigate into how users' preferences from the various visual design elements for storytelling relate to their personalities among university students in one institution. The study investigates whether personality affects user preferences for various visual design elements such as font type, font size, hierarchical, and comparative visualizations, which are extensively used in contemporary research and are associated with personality. To this end, a personality indicator will be performed to gauge each participant's personality. The participants will next answer a different series of questions on their preferences in visual design elements for data visualization and storytelling. This study may help to address the general issue with visualization tools and may suggest significant implications that may be used in the future design of visualization tools to improve the intuitiveness of the tool to suit various type of users, as well as for the visualization designers by choosing the best graphical visualizations for any given target audience to provide greater comprehension of the information in making critical decisions Asia Pacific University 2023-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/103430/2/103430_Visual%20design%20elements%20for%20data%20storytelling.pdf Mohd Zanan, Muhammad Faris Basheer and Sheikh Abdul Aziz, Madihah (2023) Visual design elements for data storytelling based on personality traits: a case of undergraduate students. Journal of Applied Technology and Innovation, 7 (1). pp. 42-51. E-ISSN 2600-7304 https://dif7uuh3zqcps.cloudfront.net/wp-content/uploads/sites/11/2023/01/21104241/Volume7_Issue1_Paper9_2023.pdf |
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T Technology (General) Mohd Zanan, Muhammad Faris Basheer Sheikh Abdul Aziz, Madihah Visual design elements for data storytelling based on personality traits: a case of undergraduate students |
description |
Prior studies found a strong correlation between
a user's preference for information visualization and the
variances in their personality. Visualization software have
evolved recently and have given users a number of advantages.
Although the usability aspects of visualization software have
advanced significantly, they previously adopted a more general
approach with their user interface and ignored user variations.
There is a dearth of prior study examining user traits and
preferred visual data storytelling elements. The use of individual
variations as an adaptation metric in visualization tools has
shown promise in overcoming the drawbacks of general
approach from the user interface of visualization tools. This
study intends to investigate into how users' preferences from the
various visual design elements for storytelling relate to their
personalities among university students in one institution. The
study investigates whether personality affects user preferences
for various visual design elements such as font type, font size,
hierarchical, and comparative visualizations, which are
extensively used in contemporary research and are associated
with personality. To this end, a personality indicator will be
performed to gauge each participant's personality. The
participants will next answer a different series of questions on
their preferences in visual design elements for data visualization
and storytelling. This study may help to address the general
issue with visualization tools and may suggest significant
implications that may be used in the future design of
visualization tools to improve the intuitiveness of the tool to suit
various type of users, as well as for the visualization designers
by choosing the best graphical visualizations for any given target
audience to provide greater comprehension of the information
in making critical decisions |
format |
Article |
author |
Mohd Zanan, Muhammad Faris Basheer Sheikh Abdul Aziz, Madihah |
author_facet |
Mohd Zanan, Muhammad Faris Basheer Sheikh Abdul Aziz, Madihah |
author_sort |
Mohd Zanan, Muhammad Faris Basheer |
title |
Visual design elements for data storytelling based on personality traits: a case of undergraduate students |
title_short |
Visual design elements for data storytelling based on personality traits: a case of undergraduate students |
title_full |
Visual design elements for data storytelling based on personality traits: a case of undergraduate students |
title_fullStr |
Visual design elements for data storytelling based on personality traits: a case of undergraduate students |
title_full_unstemmed |
Visual design elements for data storytelling based on personality traits: a case of undergraduate students |
title_sort |
visual design elements for data storytelling based on personality traits: a case of undergraduate students |
publisher |
Asia Pacific University |
publishDate |
2023 |
url |
http://irep.iium.edu.my/103430/2/103430_Visual%20design%20elements%20for%20data%20storytelling.pdf http://irep.iium.edu.my/103430/ https://dif7uuh3zqcps.cloudfront.net/wp-content/uploads/sites/11/2023/01/21104241/Volume7_Issue1_Paper9_2023.pdf |
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