The normalisation of trolling on social media.

• Main Authors: Zulkifli, Che Nooryohana, Ab Latif, Nur Afiqah, Abd Rashid, Ruzai Syarilili Aiyu, Idris, Mohamad Putera
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Press 2023
• Subjects: HM Sociology; HM1106 Interpersonal relations. Social behavior; HM811 Deviant behavior. Social deviance; HM831 Social change; P Philology. Linguistics; P87 Communication. Mass media; PE English
• Online Access: http://irep.iium.edu.my/105282/7/105282_The%20normalisation.pdf; http://irep.iium.edu.my/105282/; https://voa.uitm.edu.my/v1/voa-issue/2023-volume-19
• Institution: Universiti Islam Antarabangsa Malaysia

Trolling has become common among social media users. This study examines how university students perceive trolling culture on social media. Its primary goal is to ascertain whether trolling is a social media norm, while the secondary goal is to determine users’ typical responses when they are being trolled on social media. A quantitative research method was used in this study. Sixty students from a public university provided their responses through a Likert Scale survey. We analysed the data using descriptive analysis SPSS version 25. The results indicate that most respondents expressed their worries and concerns about the present culture of trolling, which is becoming increasingly prevalent on social media. This study also unearths the common responses among users when they were trolled on social media. Thus, this study provides insights into the seriousness of trolling culture on social media, especially among young adults like university students.